Currently Browsing: iona madison

Why I am closing iona…

closing sign

Many have been wondering why I am closing iona. In early March, upon returning from New York Fall Markets, I was diagnosed with invasive breast cancer. At that time, my husband Monty & I decided no matter what the treatment path, we would close the store. I already have an underlying rare disease called GBS (Guillain Barre […]

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When Should I Shop? Fashion Delivery Schedule

It’s March and spring styles are just hitting the store, but fall 2015/16 runway shows are going on too? The fashion timeline/schedule is confusing so let’s shed some light on it. I remember when I first began learning about the fashion timeline in school. I remember thinking to myself, ‘Yeah, I’m not going to remember that.’ As […]

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How do I Pick Brands?

One of the questions I am asked most often is “How do you pick your brands?” There are hundreds, probably thousands of designer/brand names. They are made by different designers, and creative directors, often moving around each year. So with all these brand names and emerging designers how do I make my choices? Before I Opened Iona I opened the doors to […]

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