Currently Browsing: iona

New Brand Watch! Introducing ROI


The most successful businesses in any industry will solve a problem or fulfill or create a need. This is one of the reasons I love this new contemporary fashion brand ROI. They are a problem solving designer brand. “What am I going to wear tonight?” ROI answered this with their first season launch now in […]


My Top 10 Fall Fashion Picks & Trends

It’s the most…wonderful time…of the year! Here are the items on my personal Fall Fashion wish list, from the trends I’m feeling the most. A couple of pieces are branching outside my normal style zone, but I’m excited to incorporate some new looks into my wardrobe. Maybe you’ll see some in future posts. I’m a […]


Why I am closing iona…

closing sign

Many have been wondering why I am closing iona. In early March, upon returning from New York Fall Markets, I was diagnosed with invasive breast cancer. At that time, my husband Monty & I decided no matter what the treatment path, we would close the store. I already have an underlying rare disease called GBS (Guillain Barre […]


When Should I Shop? Fashion Delivery Schedule

It’s March and spring styles are just hitting the store, but fall 2015/16 runway shows are going on too? The fashion timeline/schedule is confusing so let’s shed some light on it. I remember when I first began learning about the fashion timeline in school. I remember thinking to myself, ‘Yeah, I’m not going to remember that.’ As […]


Q&A with Maggie of Maggie Modena


Maggie will be launching her first line of handbags and backpacks exclusively at iona. To kick it off, next week we’ll be hosting a Valentine’s Day Trunk Show. More info here. By merging handbags with art, Maggie Modena has created more than just a well-made, functional bag, but rather, a wearable art piece. If handbags are […]


About Me

I'm Pamela, I'm a fashion innovator, poker player and philanthropist

I'm Pamela, I'm a fashion innovator, poker player and philanthropist

I'm recovering from Guillain Barre Syndrome and Breast Cancer, but I'm not letting that hold me back from living my life fully, and helping others.

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